Flare by Jay Hogan _ Blog Tour & Review

Title: Flare

Series: The Style Series #1

Author: Jay Hogan

Genre: MM Romance

Tropes: Opposites Attract | Hurt/comfort | Found Family | Age gap | Humour | Fashion

Release date: April 21st, 2022

Amazon Universal: https://readerlinks.com/l/2360954

Fashioning a heart, love by design.



My own fashion label. The shiny new sign above the door means everything. My dream. My life. Worth every gruelling hour I’ve spent making it happen. Nothing can stop me now. Not the fear. Not the nightmares. Not my sad excuse for a love life. And certainly not Beckett Northcott, the sexy English professor who wouldn’t know a fitted shirt if it slapped him in the face and who has flannel down to an art form.

I don’t date for a very good reason, and yet Beck makes me want to break every damn one of my rules. But with my debut at Fashion Week looming, my business in trouble, and Beckett Northcott peeling open my terrified heart to a future I’ve never imagined, the threads of my carefully woven life are unravelling at the seams.

I could walk away. Or I could take a chance that Beck and I might just have what it takes to fashion a new life, together. A fresh design from a new cloth.

Past sexual assault and PTSD.



Shayne extolled the virtues of his lookbook in painful detail, careful to point out all the high-profile designers he’d modelled for. The message was clear. If I wanted Flare, my shiny new label, to succeed in its first appearance at Fashion Week, I needed him, front and centre. I didn’t even have an open call going. He’d just arrived on the doorstep of Flare and assumed I’d be interested, no, gagging to see him. I’d have choked on the sheer audacity if it wasn’t for the fact he had a point.

I did need something, but it certainly wasn’t his or anybody else’s bullshit.

My gaze flicked over his shoulder to where my shop assistant stood with his lips flattened against the glass, his tongue darting obscenely in and out. Kip made no bones about his gutter-dragging opinion of the excruciatingly beautiful but arrogant-as-fuck model, and I made a fair attempt at swallowing my laugh. But the resulting half snort almost blew the show.

Shayne spun in his seat, but you had to be quicker than that to catch Kip Grantham napping—his attention locked on his steamer as he pressed my new season feather-collared jackets fresh from my manufacturer. He gave Shayne a waggle of his fingers that got ten points for insolence but didn’t fool anyone.

Shayne turned back with his lip curled. Beauty never made up for a personality that verged on the nasty, which was only one of the reasons Shayne wouldn’t be gracing my runway anytime soon. The other reason being his tendency for drama with a capital D, and I prized composure as much as looks in the models I employed.

“All my slots are gone for this year, sorry,” I lied unapologetically, doing my best to ignore Kip thumbing his nose in the background.

“That’s not what I heard,” Shayne said tartly.


“I can wear anything well, and you know it.”

Which was unfortunately true, but beside the point. “I’m sure you’ll have a ton of designers clamouring to add you to their list once they know you’re back. I’ve already chosen the one pinch-hitter model I’m allowed from outside the casting call. You missed that day, right?” I couldn’t resist the dig.

He sniffed. “I was overseas. Miami. Stockholm.” He waved a hand in the air. “The casting agency contacted my agent, of course, but it couldn’t be helped.”

Behind Shayne, Kip gave an epic eye-roll that would’ve given the London Eye a run for its money.

Shayne studied his fingernails. “And yes, I’ve had a lot of requests since I returned. But I like your work, Rhys. It’s a little raw, but there’s a freshness to it—”

I imagined strangling the man by his Hermes scarf, knowing Kip would help me hide the body.

“—and since this is your debut year, I thought I’d give you first shot at me. I can help make that splash you need.”

Again, unfortunately true. But Jesus fucking Christ, he’d never speak like that to a seasoned designer. It was all I could do not to boot the arsehole from my office, but New Zealand fashion was a tiny industry, and the last thing I wanted was to earn a name for myself as a prima donna in my first year.

“I’m flattered you thought of me.” I almost choked on the words as Kip mimed hanging himself with his tie while walking downhill. “But not this time.” Read ever.

Shayne stared, bewildered, like I’d lost my ever-loving mind, and maybe I had. Then he shrugged. “Well, I hope you don’t come to regret your decision.” He shoved his lookbook in his fashionable Burberry satchel with an audible huff. “Young-gun invites only happen once, right?”

“Right.” I nodded sagely, wondering if it would be considered a service to humanity to throttle dickhead sanctimonious pricks on a Friday afternoon before they were let loose on an unsuspecting weekend. If it wasn’t, I was going to petition for a law change. “I guess I’ll have to rely on my actual designs, won’t I?”

He sent me a look that said he knew there was an insult in there somewhere, but I wasn’t worth the effort to search for it.

I should be getting back to work.” I pushed to my feet and circled around the desk, making it clear the meeting was over.

Shayne gathered his coat and satchel and then stood. “I, um, ended things with Marc, in case you were wondering.”

I wasn’t and looked puzzled just to piss him off. “Marc?” I knew damn well who he was talking about.

He narrowed his gaze. “Marc Norman.”

“Oh. Shame.” I felt oddly relieved for Marc, who was in fact a lovely guy, if a bit . . . vacant.

Shayne ran his gaze slowly up my body and I suddenly needed a shower. “Maybe you and I could do . . . something?”

Not in a million years. “Thanks, but I’m too busy to date right now.”

He shot me a sly grin. “It wouldn’t have to be a date.”

And yeah, I might’ve thrown up in my mouth. “The answer’s still no.” I plastered a grin in place. “Sorry.”

A spark of annoyance flashed in his eyes, but he didn’t push.

“Let me walk you out.” I ushered Shayne past Kip, who discreetly stabbed a finger in and out of his mouth, and then out the front door of Flare and into the crisp June air laced with salt from the harbour beyond. As soon as the coast was clear, I spun back to my assistant, my mouth open in a silent scream. Kip raced to my side, and together we watched Shayne cross the road and disappear from view in a cloud of Yves St Laurent and pissy flounce.

“Oh. My. God. That man is a douchebag of the highest order.” Kip slipped his arm through mine and pulled me toward the service desk. “He’s always dropping into the shop looking for you. I put him off as often as I can, but he does actually spend money, so I don’t want to piss him off too much. I don’t know why he’s so fucking popular.”

I snorted a laugh. “You mean apart from his scorching angular waifish look and ability to have both men and women drooling over their credit cards as they rush to buy whatever the fuck he wears?”

Kip huffed. “People will follow any idiot off a cliff if they look like they know what they’re doing. Your clothes stand on their own, Rhys. They don’t need a pretty clothes horse.”

I shot him a look and he pulled a face.

“Okay, maybe one or two pretty clothes horses wouldn’t go amiss.


About Jay:

Heart, humour and keeping it real.

Jay is a 2020 Lambda Literary Award Finalist in Gay Romance and her book Off Balance was the 2021 New Zealand Romance Book of the Year.

She is a New Zealand author writing mm romance and romantic suspense, primarily set in New Zealand. She writes character driven romances with lots of humour, a good dose of reality and a splash of angst. She’s travelled extensively, lived in many countries, and in a past life she was a critical care nurse, nurse educator and counsellor. Jay is owned by a huge Maine Coon cat and a gorgeous Cocker Spaniel

Find Jay in all the places:https://jayhoganauthor.contactin.bio/

[ I received a digital arc for an honest review]

is the start of the Style series by Jay Hogan. An opposites attract romance between a fashion designer and an English professor.

With Beck, I wanted more. With Beck, I wanted to change. I wanted everything. With Beck, I was greedy.

Rhys is on the cusp of his career dreams coming true. His up and coming clothing line has a spot in Auckland’s high fashion week and he needs to focus on everything going as planned. He isn’t prepared to encounter a man that pushes all his buttons and makes him want more than the lonely life he’s been living. Beck is an over worked English professor struggling to parents his sixteen yea old nephew, whose attempts at shop lifting at Rhys store put him in the mains orbit. They have trouble ignoring the chemistry between them but Rhys is an assault survivor and it makes their relationship fair from easy but Beckett will do whatever Rhys asks of him because to him Rhys is worth keeping in his life in whatever form that may be.

“I want you, every part of you, no matter how that looks, no matter if nothing changes.”

Right from the start this was an emotional heavy one and my heart broke for Rhsy. The story followed Rhys as he he tries to side step someone sabotaging his effort of a successful fashion week it was also about Rhys personal healing from the events in the books prologue. RHys is a sexual assault survivor who is strong and brave, and his struggles, fears and relationship dreams was crushing. His reality when it comes to relationships might never be what he wants it to be even with all the work he’s doing with his therapist. Beck was an amazing and support partner to Rhys. Yes he was extremely physically attracted to him but to him that aspect came second to his emotional connection to him. I loved his patience and understand over what he went though. Intimacy looked different to them that you’re average romance story but that made it no less passionate or beautiful.

“Have I told you how much I like you, Mr. Hellier?
“Not in the last few hours.”
“How very remiss of me. Well, I do. I like you a whole lot.” I hesitated. “Even if the words feel completely inadequate.”

Rhys and Beck’s relationship wasn’t easy or smooth sailing but they never gave up. Beck is dealing with his own insecurities because of a child hood of bullying over his cleft lip. It takes him a while to believe someone as beautiful as Rhys could find him equally attractive. They have their ups and downs and communication is very important with them. Rhys may forget the communication part at one point but it doesn’t take him long to realize running wont solve anything. I loved how they both had emotional support outside of their relationship. Rhys with his best friend Hunter and his therapist and Rhys with his best friend Rafe. Both side characters helped them see when they have overstepped or not communicated properly.

“We all fuck up, sweetheart but this…” I pressed my flat hand over his heart.. “This will never disappoint me.”

Overall , Flare was another successful emotional romance by author Jay Hogan and I can’t wait to find out what other books she has in store for the series. This was an Opposites attract romance with a slow burn, flirting, healing, trust, heartfelt poetry, persistence, support, found family, and unconditional love.

TW: Sexual Assault, PTSD, homophobic slurs

—Written by Amanda—

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